Objectified takes a look at singular verses multiple design directions, when presenting ideas to a client. It’s a fundamental step in being able to successfully convey an idea and a direction to a client, yet so many get it wrong. Presenting ideas to a client is really at the core of a design firm’s success [...]
Posts Tagged ‘visual communication’
Words
This is a great little film produced by Radiolab and NPR. “Words” is a great example of continuity editing, the stuff Hitchcock was so good.
Where Hitchcock used techniques in continuity editing to foreshadow events, build suspense and cast a certain mood over the scenes in his films, “Words” takes a much more whimsical approach. It’s clever and fun, if not a little sentimental.
Good Things in Lovely Packages
I spend a lot of time looking at things. No really, A LOT OF TIME. It makes sense, seeing as I’m a designer by profession. Aside from the obvious, inspiration, I find looking at things is meditative (or maybe it’s the seduction of drone, for me). In any case, it’s something I thoroughly enjoy. So I thought I’d share with you, a few of the places that have been calling my droning gaze.
Brand Evolution Part. 1: Shortcuts to a Successful Redesign
Preparing for a “redesign,” is a discussion topic we feel is long overdue. It’s something we deal with every day at Object Adjective and it’s something we grapple with when consulting clients all the time. In this, the first of a two part series on brand evolution, I walk through a hypothetical and provide some [...]
white space and redesign
I’ve been thinking redesign for quite some time. It’s not that I’m unhappy with my current design. It is because I’m unhappy with my current design. Well, at least with the limitations it presents and how it influences how and what I write. So, I’m thinking it’s high time to take action. Approach Approaching a [...]
the sign maker and the typographer
Years ago, before I ever got into Web design, I was a sign maker. For about 3 years, I studied this craft. At it’s best, the art of sign making is a demonstration of both the purity of information design and subtlety typography. At it’s worst, it’s the loud example of why these two disciplines [...]
uniqueness in a little monster
It is a rare thing, working as a designer, to have the opportunity to brand a friend. It’s a strange concept in of itself. The idea of branding a friend is an odd one, without doubt, not to mention a challenging one. None-the-less, it can be a rewarding experience and a true test for the [...]
Ripples, Believe It or Not!
Earlier this month I posted a short Photoshop tutorial about the ever changing header on this site. It’s a quip study into the nature of evolutionary branding, from an absurdist’s point of view – in my opinion, the backbone for viral marketing. The tutorial was not designed to actually help anyone who wants to learn [...]
Geekipedia
Every so often you come across something that conveys a point so well, you have to stop what you are doing and take note. So when we received this months WIRED and supplemental Geekipedia, I was very excited. So what’s wrong with this picture?

























