The art of arranging type is perhaps one of the most important studies for a graphic designer. Typography is such a complex and sophisticated examination, you can easily lose yourself in the finer intricacies of this study. You can also amass quite an extensive personal library of type faces and spend exorbitant amounts of time hunting and sifting for the right font.
This is where font management software comes in. Or at least, that has been the idea.
The search for new sans-serif fonts is always a chore for me. Finding a sans-serif font, that has the right balance and play in its characters and does not assign meaning or dominate the stage, is perhaps the great challenge of the graphic designer. This is why, time and time again, I return to Helvetica.
That [...]
Jeremy Anderson is a user experience and interaction web designer and developer, hailing out of San Francisco.
He is also founder of
Object Adjective.
