After 2.5 years of abuse, the time is ripe for a fresh redesign at Repeat Penguin. I’ve made little attempt to keep this undertaking private, nor to keep the reasons behind it off the internets. Let’s face it, the wallpaper was pealing, the flooring was curling up and the rooms were drafty.
It was a bit of a sprint squeezing it in, amongst client projects, side projects and general craziness, but alas, we are here and I couldn’t be more excited to share.
Preparing for a “redesign,” is a discussion topic we feel is long overdue. It’s something we deal with every day at Object Adjective and it’s something we grapple with when consulting clients all the time.
In this, the first of a two part series on brand evolution, I walk through a hypothetical and provide some basic, [...]
Jeremy Anderson is a user experience and interaction web designer and developer, hailing out of San Francisco.
He is also founder of
Object Adjective.
