
It’s a lazy Saturday morning. I woke up, brewed some coffee (helping myself to some more right now), sat down at my computer and started browsing through my RSS feeds. That’s when I came across an article by Adrian Shaughnessy, on Design Observer, Look and Feel / Nip and Tuck.
It’s kind of a silly thing to write a follow up on, at least at first glance. I set out for a languid read and then found myself involved. So the question, to unjustly reduce the article to a sound bite is this.
Today, the term [”Look and Feel”] has seeped into everyday usage, and it has become widely used by commissioners of graphic design. Why?
The speculation goes on to consider its’ increase use, on the importance of usability in modern design, to referencing overall branding within design. Needless to say, “look and feel”, as a term to describe anything, is vague at best (unless of course you are talking about a car, and even then, it begs for articulation).
In scanning through some of the responses to Brian’s article, one jumped out at me with a poignant questions:
Are we trying to keep this shit a secret?
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