November 17th, 2008
Brand Evolution Part. 1: Shortcuts to a Successful Redesign
Preparing for a “redesign,” is a discussion topic we feel is long overdue. It’s something we deal with every day at Object Adjective and it’s something we grapple with when consulting clients all the time.
In this, the first of a two part series on brand evolution, I walk through a hypothetical and provide some basic, helpful check points to get you through a successful website redesign.
