http://www.repeatpenguin.com/2008/06/06/inflection-design-content/ website design : xhtml : css : mobile web ~ Delivered Repeatedly by Jeremy Anderson Thu, 04 Dec 2008 19:18:48 +0000 http://wordpress.org/?v=2.0.4 http://www.repeatpenguin.com/2008/06/06/inflection-design-content/#comment-3270 Sat, 07 Jun 2008 17:09:45 +0000 http://www.repeatpenguin.com/2008/06/06/inflection-design-content/#comment-3270 I definitely agree with you in the importance of making sure that the design and the copy both flow with the same cadence, as designers, It's not our job to write copy. The client is better served, however, when you insist on getting the copy during the design process and advise the client on both the wording and tone. Possibly the best scenario is when the copywriter and copy editor works closely with the designer to create a single coherent product. I definitely agree with you in the importance of making sure that the design and the copy both flow with the same cadence, as designers, It’s not our job to write copy. The client is better served, however, when you insist on getting the copy during the design process and advise the client on both the wording and tone. Possibly the best scenario is when the copywriter and copy editor works closely with the designer to create a single coherent product.

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