uniqueness in a little monster
It is a rare thing, working as a designer, to have the opportunity to brand a friend. It’s a strange concept in of itself. The idea of branding a friend is an odd one, without doubt, not to mention a challenging one. None-the-less, it can be a rewarding experience and a true test for the designer.
the little MONSTER in all of us
Faced with the challenge of branding a friend, I suddenly recalled a post by Mark Bixby, that articulated the underlying essence behind brand, in one short, sweet sentence.
Just being something specific can sometimes be a powerful brand differentiator.Mark Bixby
Be something specific. A no brainer, right? There was no doubt about it, Mici is something specific. My task, was to try and capture that “something” and make it a brand?.
Branding a person, in of itself, is an odd concept, but giving yourself 3 days to do it, is absurd. At the same time, it was for me, a fantastic window, through which to explore my wonderful, witty and terribly loving friend, Mici. I am very please to introduce littlest MONSTER.
I am smitten with how you chose to *brand* me. No one could have captured me better than you. The love, care, & time you took overwhelms me. I reach out with my monstrous fuzzy tendrils and squeeze you ad infinitum for this gift. Squish.
I don’t think you could have done a better job branding Mici - your design is very much on par as a visual description of all that is our littlest monster!