Earlier this month I posted a short Photoshop tutorial about the ever changing header on this site. It’s a quip study into the nature of evolutionary branding, from an absurdist’s point of view – in my opinion, the backbone for viral marketing. The tutorial was not designed to actually help anyone who wants to learn Photoshop, so much as it was to manhandle this message.
This morning, however, I woke to find this lovely message in my inbox:
Hello Jeremy,I’m Julia Agnes from Tutorial Kit.There are some nice tutorials on your Repeatpenguin.com website, so we dared to create your author account at Tutorial kit and submit it (www.tutorialkit.com)…I hope you won’t mind listing your tutorial at Tutorial Kit. Please let me know what you think about that.
So I had to check and there it was.
Is the virus spreading? It’s a brilliant tactic in viral marketing, if I don’t say so myself. A tutorial teaching others to create your logo. Spread virus, spread. I can’t help but wonder if there might just be one kid out there, making a ‘penguin’ turkey card for Grandma this Thanksgiving.
Bon-Appétit:repeat
