The Perfect Logo, Not really one for the uber-geekery set
11:37PM, Friday night and I find myself bolstering my Linked In profile and trolling the web for the benefit of my yet to be smoked cigarette. Thinking I have to be the only loser partaking in such pathetic behaviour on a Friday night, I’m amazed at how many of my contacts quickly respond to my requests on LinkedIn. Oh my…
The Perfect Logo
So, what say you, does this have to do with the perfect logo? Everything. And nothing. Recently, I’ve been working with a number of clients designing logos and branding style guides and I got to thinking, “what makes a perfect logo?” The idea of logo and branding design is both simple and complex at the same time.
It can be brilliantly direct, like Vitamin or it can be somewhat counter intuitive, like Kevin Cheng and Tom Chi’s Okay Cancel, and be just as effective. So are there any rules, when it comes to effective logo design?
Every graphic designer has their tricks for getting inside the design, but when it comes down to it, it’s just a way to convince yourself you can do it.
When all is said and done, sometimes you got it and sometimes you don’t.It doesn’t make much sense for me to go into how to deal with the “you got it” scenerio. When you’ve got it, you’ve got it. Go grab coke, find the remote, throw a few air punches and just soak it up.
The challenge is how to work through those time when you ain’t got it. Personally, I try to put it aside and work on something else until I can return to it later, with a fresh start. Realistically, this isn’t always an option.
Working through the Fogo
Fogo is that moment when you realize the design you’ve been working on looks like a bad 80’s Nail Salon. You laugh, but you know it’s true. We’ve all been there. So, how do you see your way through?
When you can’t afford to set the project aside for a bit, go back to the basics. I mean basic. Strip out the color, set your type to a standard sans-serif font and then just look at the letters. I can’t say enough about the simple art of typography.
Recommended Reading
Getting it Right with Type: The Dos and Dont’s of Typography
by Victoria Squire
